Social Media Marketing is the act of driving website traffic through social media platforms like Facebook, Twitter, Instagram, Youtube, Google+, etc.
Facebook which is the number one Social Media Network was founded by Mark Zuckerberg in the year 2004. It is no doubt the most popular social media site of all time. According to a study, Social Media is without any argument, a platform where people from different backgrounds and cultures can meet, interact and share views and even make businesses and networking.
The introduction of Social Media initially started off with a platform known as sixdegrees.com. Before the introduction and development of Social Media, we had instant messaging clients such as Yahoo Messenger, MSN Messenger, ICQ and AIM by AOL. We also had relay chat clients such as IRC, iChat or Chat Television. Sixdegrees.com was the first online social site that was created for networking, and connecting people using their real identity like names, email, age etc.
Social media was first experienced in 1979 on the platform Usernets, the modern day social media sites came into practice in the 2000s. Some other social media platforms are video-based and they are Youtube, Vimeo, Dailymotion. Likewise, these social media offers platform for free and paid registrations in some cases.
In our study some social sites focus on pictures, platforms like Pinterest, Picasa, Flickr and Picmonkey exist for captivating image formatting. Pictures and Videos create clearer understandings in the minds of users and can create potential customers.
Social Media Marketing is now the new main stream for marketing after Search Engine Marketing as businesses now use online social sites to reach billions of users to advertise their products and services and keep their users informed on latest updates. These platforms are now where many today's businesses thrive, and if you are not leveraging social media sites for your business and services, you will eventually loose out on connections with your current and potential customers.
In this course, you will learn how to professionally drive traffic from Social Media Sites to your website, blog, product or services. You will learn how to engage users and prospects on social media and keep them up to date. You will become a competent Social Media Marketing Manager with Diploma Certification to document your knowledge.
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